Every beautiful human person holds great purpose, but sometimes we allow fear to take over. Sometimes we listen too much to the outward noise and forget to look deep within; in order to fully understand, that every single one of us holds great purpose and dignity.
A pregnant mother was genuinely concerned, after finding out that her unborn child appeared to have a genetic disorder. She decided to write a letter to a national Down Syndrome Organization; asking for hope and guidance. The response she received, shines much light into an uncertain situation, and a creative agency was able to bring this story to life in a very beautiful way, with the below ad titled: DEAR FUTURE MOM.
CREDITS
Client: CoorDown
Agency: Saatchi & Saatchi Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Director: Luca Lucini
Production Company: The Family Film
Agency Producer: Sabrina Sanfratello
Head of TV: Raffaella Scarpetti
Original Music: Alessandro Cristofori, Diego Perugini for Stabbiolo Music
Postproduction: XChanges Vfx
Color Grading: Band
Audio Postproduction: Top Digital; Cat Sound International
Voiceover: Pasquale Anselmo